Established public relations executive, Ronn Torossian, often likes to emphasize the point that Public Relations are not really something that can be taken lightly and is just not another desk job. For people who love to network and socialize in the marketing world, PR might not seem very exciting because there is a common misunderstanding that the pros spend their entire career sitting behind their desks surfing social media and answering phone calls.
While it is true that a lot of experience in the PR field is done online or from an office location, there is a lot more to it than what people think.
PR is no ordinary desk job, every day you will be provided with new opportunities where professionals will get to go out in the real world and stretch their creative muscles by coming up with new and original ideas to impress their clients.
We live in a world where all types of industries are dynamic and it is vital for a PR person to have immense knowledge about current affairs and how they can market to customers by earning their attention with interesting stories.
Research is absolutely important:
PR professionals need to be competitive in this field. They have to be willing to go out and get proper research done about the clients. PR teams are always looking for new ways to expand their understanding of various sectors, whether it is hospitality like restaurants and bars or financial businesses.
When you begin to learn from the industry that revolves around a client you start to grow as a PR professional. In this process, you start coming up with new ideas while still maintaining the client’s reputation in their respective field. After all, various customers are usually searching for different elements from the company that they work with. By conductive a competitive analysis, you can make it easier to determine what kind of characteristics any specific audience is looking for.
The requirement for networking:
Another reason that many PR agents won’t spend their entire career sitting behind a desk is that, they want to go out and network with industry professionals. Networking is very important part of what makes a PR professional so successful. These experts are always building new relationships with clients from various fields when they issue press statements to media outlets at the right time.
Working in PR is being able to connect with people in a positive manner. PR experts will want to know what is going in the world, i.e. current affairs. At the same time, they need to know how to leverage various parts of their network to support clients.
Public relation is an exciting career:
Ronn Torossian continuously stresses the point that PR is not boring and opens the door to many new and exciting opportunities. The field is an amazing and stimulating experience that is continuously delivering new challenges. The fast and dynamic nature of PR makes it an amazing opportunity for people who are ambitious, gel along with other people and can work on the needs of the clients well. Though sometimes it may include desk work, it is not boring.